The Wellow Group, of which Talenter is a part, on the year it celebrates 25 years, presents a new brand that reflects the group’s ambition and scale.
The new visual identity represents a humanistic ecosystem that moves and develops around people, celebrating human talent, an inseparable legacy of Wellow.
In 2025, due to the expansion and reorganization of the group’s areas of operation — with the integration of Wellow Capital and Wellow International — the existing visual identity no longer reflected the group’s ambition or reality. There was, therefore, a need to reinforce aspects such as credibility and maturity, fundamental values for the present and future of Wellow.
The new brand seeks to represent the profile of a humanly adaptable company, involved in different sectors and businesses, where irreverence and seriousness, innovation and technology are combined, always with a focus on people. The collective spirit that characterizes the Wellow business universe allows each brand to have its own space, but all are part of the same ecosystem.
The new Wellow identity was presented to the internal team on December 13, during the Wellow Annual Meeting & Christmas Party, a gala event that celebrated the 25 years of the business group.
Tatiana Vale, Chief Marketing Officer of the Wellow Network, states: “We are immensely proud to present the new brand to the market, a significant milestone in the evolution of the Wellow Network. This project was developed throughout 2024, with a rigorous process of auditing, conceptual and creative development. The result goes beyond a new visual identity: it represents a commitment to evolution, innovation, and to all those who are part of this network that is Wellow. An ecosystem of companies sustained by empathy and humanism, that moves in favor of people. A living system and in constant evolution, now symbolized by cells that combine to form a whole, reflecting unity in diversity.”
The rebranding project was developed in partnership with Ivity Brand Corp, an agency specialized in brand creation and management, a partner of the group for 18 years, and which has led various creation and rebranding projects, among other strategic initiatives.